/*
Theme Name: ROOFER SEO
Theme URI: https://rooferseo.example
Author: ROOFER SEO (built with Sonic)
Description: Premium-authority, roofing-only marketing agency theme. "Brass & Asphalt." Built by Sonic.
Version: 1.0.0
License: GPL-2.0-or-later
Text Domain: roofer-seo
*/
:root{
  --parchment:#F4EDE0; --parchment-2:#FBF7EF; --asphalt:#15120D; --asphalt-2:#211C14; --asphalt-3:#2C2417;
  --brass:#B8862F; --brass-bright:#D7A23F; --brass-deep:#7A5A1B; --clay:#B0421F;
  --espresso:#2A241A; --stone:#6A6051; --sand:#D9CFBC; --cream-text:#EDE6D8; --stone-dark:#A89B82;
  --maxw:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Archivo',sans-serif;background:var(--parchment);color:var(--espresso);line-height:1.6;overflow-x:hidden}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{padding:96px 0}
.eyebrow{font-weight:600;text-transform:uppercase;letter-spacing:1.6px;font-size:.8rem;color:var(--brass-deep);margin-bottom:14px;display:block}
/* eyebrow on dark backgrounds uses the bright brass (passes contrast on asphalt) */
.dark .eyebrow,.hero .eyebrow,.svc-hero .eyebrow,.founder .eyebrow,.final .eyebrow,.legal-hero .eyebrow{color:var(--brass-bright)}
/* a11y: skip link + visible focus */
.skip-link{position:absolute;left:-9999px;top:0;z-index:200;background:var(--brass);color:#15120d;font-weight:800;padding:12px 20px;border-radius:0 0 6px 0}
.skip-link:focus{left:0}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,.opt:focus-visible,details summary:focus-visible{outline:3px solid var(--brass-bright);outline-offset:2px;border-radius:3px}
h1.eyebrow{font-size:.8rem;margin:0 0 14px}
.display{font-family:'Anton';text-transform:uppercase;line-height:.96;letter-spacing:-.5px}
h2.sec{font-family:'Anton';text-transform:uppercase;font-size:clamp(2.1rem,4.5vw,3.4rem);line-height:1;letter-spacing:-.5px}
h3{font-family:'Archivo';font-weight:800}
p.lead{font-size:1.12rem;color:var(--stone);max-width:62ch;margin-top:16px}
.center{text-align:center}.center .lead{margin-left:auto;margin-right:auto}
.btn{display:inline-flex;align-items:center;gap:8px;font-weight:700;text-transform:uppercase;letter-spacing:.5px;font-size:.92rem;padding:16px 28px;border-radius:5px;text-decoration:none;cursor:pointer;border:2px solid transparent;transition:transform .18s ease, background .18s ease, box-shadow .18s ease}
.btn-brass{background:var(--brass);color:#15120D}
.btn-brass:hover{background:var(--brass-bright);transform:translateY(-2px);box-shadow:0 10px 30px rgba(184,134,47,.45)}
.btn-ghost{background:transparent;border-color:var(--stone-dark);color:var(--cream-text)}
.btn-ghost:hover{border-color:var(--brass);color:#fff;transform:translateY(-2px)}
.btn-dark{background:var(--asphalt);color:var(--cream-text)}
.btn-dark:hover{background:var(--asphalt-3);transform:translateY(-2px)}

/* HEADER */
header{position:sticky;top:0;z-index:50;background:rgba(21,18,13,.92);backdrop-filter:blur(8px);border-bottom:1px solid #2c2417}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{font-family:'Anton';text-transform:uppercase;color:#fff;font-size:1.4rem;letter-spacing:.5px;text-decoration:none}
.logo b{color:var(--brass)}
/* mega menu */
.nav-toggle{display:none;background:none;border:0;color:#fff;font-size:1.7rem;cursor:pointer;line-height:1}
.nav-menu{display:flex;height:72px}
.nav-top-list{display:flex;gap:4px;list-style:none;align-items:stretch;height:72px}
.has-mega{position:static;display:flex;align-items:center}
.nav-top{display:flex;align-items:center;gap:6px;height:72px;background:none;border:0;color:var(--cream-text);font-family:'Archivo';font-weight:500;font-size:.95rem;cursor:pointer;padding:0 14px}
.nav-top i{font-size:.75rem;transition:transform .2s}
.has-mega:hover .nav-top,.has-mega:focus-within .nav-top{color:var(--brass-bright)}
.has-mega:hover .nav-top i{transform:rotate(180deg)}
.mega{position:absolute;left:0;right:0;top:72px;background:var(--asphalt-2);border-top:1px solid #332b1f;border-bottom:3px solid var(--brass);box-shadow:0 30px 60px rgba(0,0,0,.5);opacity:0;visibility:hidden;transform:translateY(-8px);transition:opacity .18s,transform .18s;z-index:60}
.has-mega:hover .mega,.has-mega:focus-within .mega{opacity:1;visibility:visible;transform:none}
.mega-inner{max-width:var(--maxw);margin:0 auto;padding:30px 24px;display:flex;gap:48px;flex-wrap:wrap}
.mega-col h4{color:var(--brass-bright);font-size:.72rem;text-transform:uppercase;letter-spacing:1.2px;margin-bottom:13px}
.mega-col ul{list-style:none;display:flex;flex-direction:column;gap:9px}
.mega-col a{color:var(--cream-text);text-decoration:none;font-size:.92rem;font-weight:500}
.mega-col a:hover{color:var(--brass-bright)}
.nav-cta{padding:11px 20px;font-size:.82rem}
.nav-mobile-cta{display:none}
@media(max-width:980px){
  .nav-toggle{display:block}
  .nav-cta{display:none}
  .nav-menu{position:fixed;inset:72px 0 0 0;height:auto;background:var(--asphalt);overflow-y:auto;display:none;padding:8px 0 40px}
  header.open .nav-menu{display:block}
  .nav-top-list{flex-direction:column;align-items:stretch;gap:0;width:100%;height:auto}
  .has-mega{display:block;border-bottom:1px solid #2c2417}
  .nav-top{width:100%;height:auto;justify-content:space-between;padding:16px 24px;font-size:1.05rem}
  .mega{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;background:#0d0b07;display:none}
  .has-mega.open-mobile .mega{display:block}
  .has-mega.open-mobile .nav-top i{transform:rotate(180deg)}
  .mega-inner{flex-direction:column;gap:22px;padding:10px 24px 22px}
  .nav-mobile-cta{display:block;padding:20px 24px}
  .nav-mobile-cta .btn{width:100%;justify-content:center}
}

/* HERO */
.hero{position:relative;background:var(--asphalt);color:var(--cream-text);padding:0;overflow:hidden;border-bottom:4px solid var(--brass)}
.hero-media{position:absolute;inset:0;z-index:0}
.hero-media img,.hero-media video{width:100%;height:100%;object-fit:cover;opacity:.42}
.hero-media::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(21,18,13,.96) 0%,rgba(21,18,13,.78) 45%,rgba(21,18,13,.35) 100%)}
.hero-inner{position:relative;z-index:2;display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center;padding:104px 0 96px}
.hero .display{color:#fff;font-size:clamp(3.2rem,7.5vw,6rem)}
.hero .display .brass{color:var(--brass-bright)}
.hero p.sub{font-size:1.18rem;color:var(--cream-text);max-width:48ch;margin:22px 0 0;opacity:.92}
.hero .cta-row{margin-top:34px;display:flex;flex-wrap:wrap;gap:12px}
.hero .micro{margin-top:22px;font-size:.85rem;color:var(--stone-dark);display:flex;gap:18px;flex-wrap:wrap}
.hero .micro span{display:flex;align-items:center;gap:6px}
.hero .micro i{color:var(--brass)}
/* dashboard proof card */
.dash{background:var(--parchment-2);color:var(--espresso);border-radius:14px;box-shadow:0 30px 70px rgba(0,0,0,.5);overflow:hidden;border:1px solid #e7dcc8}
.dash .dh{background:var(--asphalt-2);color:var(--cream-text);padding:14px 18px;display:flex;align-items:center;justify-content:space-between;font-size:.8rem;letter-spacing:.5px;text-transform:uppercase}
.dash .dh .dot{width:9px;height:9px;border-radius:50%;background:var(--success,#3F7D52);display:inline-block;margin-right:7px;box-shadow:0 0 0 3px rgba(63,125,82,.2)}
.dash .db{padding:20px 18px}
.dstat{display:flex;align-items:center;justify-content:space-between;padding:12px 0;border-bottom:1px dashed var(--sand)}
.dstat:last-child{border:0}
.dstat .l{font-size:.82rem;color:var(--stone)}
.dstat .v{font-family:'Anton';font-size:1.5rem;color:var(--espresso)}
.dstat .v.up{color:#3F7D52}
@media(max-width:900px){.hero-inner{grid-template-columns:1fr;padding:80px 0 64px}.dash{max-width:440px}}

/* TRUST STRIP */
.trust{background:var(--asphalt-2);color:var(--stone-dark);padding:26px 0}
.trust .row{display:flex;align-items:center;justify-content:center;gap:40px;flex-wrap:wrap;font-weight:700;letter-spacing:1px;text-transform:uppercase;font-size:.82rem}
.trust .row span{opacity:.7;display:flex;align-items:center;gap:8px}
.trust .row i{color:var(--brass)}

/* SOUND FAMILIAR */
.pains{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:36px}
.pain{background:var(--parchment-2);border:1px solid var(--sand);border-left:4px solid var(--clay);border-radius:10px;padding:22px 24px}
.pain h3{font-size:1.05rem;margin-bottom:6px;display:flex;align-items:center;gap:10px}
.pain h3 i{color:var(--clay);font-size:1.3rem}
.pain p{color:var(--stone);font-size:.96rem}
.pains-foot{margin-top:30px;font-family:'Anton';text-transform:uppercase;font-size:clamp(1.3rem,2.6vw,1.9rem);color:var(--espresso)}
.pains-foot .brass{color:var(--brass)}
@media(max-width:760px){.pains{grid-template-columns:1fr}}

/* FRAMEWORK (dark) */
.dark{background:var(--asphalt);color:var(--cream-text)}
.dark h2.sec{color:#fff}.dark .lead{color:var(--stone-dark)}
.phases{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:46px}
.phase{background:var(--asphalt-2);border:1px solid #332b1f;border-radius:14px;padding:30px 26px;position:relative;overflow:hidden}
.phase .num{font-family:'Anton';font-size:3.4rem;color:#332b1f;position:absolute;top:10px;right:20px;line-height:1}
.phase .ic{width:56px;height:56px;border-radius:12px;background:linear-gradient(135deg,var(--brass),#8c6622);display:flex;align-items:center;justify-content:center;color:#1a1308;font-size:28px;margin-bottom:18px}
.phase .tag{font-size:.75rem;letter-spacing:1.5px;text-transform:uppercase;color:var(--brass-bright);font-weight:700}
.phase h3{font-size:1.35rem;color:#fff;margin:4px 0 10px}
.phase p{color:var(--stone-dark);font-size:.96rem}
.phase ul{list-style:none;margin-top:14px;display:flex;flex-direction:column;gap:8px}
.phase li{font-size:.9rem;color:var(--cream-text);display:flex;gap:9px;align-items:flex-start}
.phase li i{color:var(--brass);margin-top:3px}
@media(max-width:860px){.phases{grid-template-columns:1fr}}

/* COMPARISON */
.cmp-intro{max-width:70ch}
.cmp{margin-top:38px;border-radius:14px;overflow:hidden;border:1px solid var(--sand);box-shadow:0 18px 50px rgba(42,36,26,.08)}
.cmp table{width:100%;border-collapse:collapse;background:var(--parchment-2)}
.cmp th,.cmp td{padding:18px 22px;text-align:left;border-bottom:1px solid var(--sand)}
.cmp thead th{font-family:'Archivo';text-transform:uppercase;letter-spacing:.5px;font-size:.85rem}
.cmp thead .old{color:var(--stone);background:#efe6d6}
.cmp thead .new{color:#fff;background:var(--asphalt)}
.cmp td.old{color:var(--stone)}
.cmp td.new{font-weight:700;color:var(--espresso);background:rgba(184,134,47,.07)}
.cmp td.new i{color:var(--brass);margin-right:8px}
.cmp tr:last-child td{border-bottom:0}

/* RESULTS / COUNTERS (dark) */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:46px}
.stat{text-align:center;padding:24px 14px;border:1px solid #332b1f;border-radius:14px;background:var(--asphalt-2)}
.stat .n{font-family:'Anton';font-size:clamp(2.6rem,5vw,3.6rem);color:var(--brass-bright);line-height:1}
.stat .n .pre{color:var(--cream-text)}
.stat .lbl{margin-top:8px;font-size:.86rem;color:var(--stone-dark);text-transform:uppercase;letter-spacing:.6px}
@media(max-width:760px){.stats{grid-template-columns:repeat(2,1fr)}}
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:30px}
.case{background:var(--asphalt-2);border:1px solid #332b1f;border-radius:14px;padding:26px}
.case .q{color:#fff;font-size:1.02rem;line-height:1.5}
.case .who{margin-top:16px;font-size:.85rem;color:var(--brass-bright);font-weight:700}
.case .res{margin-top:6px;font-size:.82rem;color:var(--stone-dark)}
.case .stars{color:var(--brass);font-size:.9rem;margin-bottom:10px}
@media(max-width:860px){.cases{grid-template-columns:1fr}}

/* LOGO WALL */
.logowall{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--sand);border:1px solid var(--sand);border-radius:12px;overflow:hidden;margin-top:40px}
.logowall div{background:var(--parchment-2);aspect-ratio:2/1;display:flex;align-items:center;justify-content:center;color:var(--stone);font-family:'Anton';font-size:1rem;text-transform:uppercase;letter-spacing:.5px;opacity:.6}
@media(max-width:760px){.logowall{grid-template-columns:repeat(3,1fr)}}

/* ROOFING TYPES */
.types{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:40px}
.type{background:var(--parchment-2);border:1px solid var(--sand);border-radius:12px;padding:26px;transition:transform .18s ease,box-shadow .18s ease}
.type:hover{transform:translateY(-4px);box-shadow:0 16px 40px rgba(42,36,26,.12);border-color:var(--brass)}
.type .ic{width:52px;height:52px;border-radius:11px;background:var(--asphalt);color:var(--brass);display:flex;align-items:center;justify-content:center;font-size:26px;margin-bottom:14px}
.type h3{font-size:1.12rem;margin-bottom:6px}
.type p{color:var(--stone);font-size:.92rem}
@media(max-width:860px){.types{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.types{grid-template-columns:1fr}}

/* ROOFERS ONLY (split) */
.split{display:grid;grid-template-columns:1fr 1fr;gap:46px;align-items:center}
.split img{width:100%;border-radius:14px;box-shadow:0 24px 60px rgba(0,0,0,.4)}
.checks{list-style:none;margin-top:24px;display:flex;flex-direction:column;gap:14px}
.checks li{display:flex;gap:12px;align-items:flex-start;font-size:1.02rem}
.checks i{color:var(--brass);font-size:1.4rem;margin-top:1px}
@media(max-width:860px){.split{grid-template-columns:1fr}}

/* FOUNDER */
.founder{background:var(--asphalt-3);color:var(--cream-text)}
.founder .grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:46px;align-items:center}
.founder img{width:100%;border-radius:14px}
.founder .letter p{margin-top:16px;color:var(--cream-text);opacity:.92}
.founder .sig{margin-top:22px;font-family:'Anton';text-transform:uppercase;color:var(--brass-bright);font-size:1.2rem}
.founder .sig small{display:block;font-family:'Archivo';text-transform:none;color:var(--stone-dark);font-size:.82rem;font-weight:500;letter-spacing:0}
@media(max-width:860px){.founder .grid{grid-template-columns:1fr}}

/* FINAL CTA */
.final{background:linear-gradient(180deg,var(--asphalt) 0%,#0d0b07 100%);color:#fff;text-align:center;border-top:4px solid var(--brass)}
.final h2{font-family:'Anton';text-transform:uppercase;font-size:clamp(2.4rem,6vw,4.4rem);line-height:.98}
.final .brass{color:var(--brass-bright)}
.final p{color:var(--stone-dark);max-width:54ch;margin:18px auto 0;font-size:1.1rem}
.final .cta-row{margin-top:32px;display:flex;gap:14px;justify-content:center;flex-wrap:wrap}

/* FOOTER */
footer{background:#0d0b07;color:var(--stone-dark);padding:64px 0 32px}
.fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px}
footer h4{color:#fff;font-family:'Archivo';text-transform:uppercase;letter-spacing:1px;font-size:.82rem;margin-bottom:16px}
footer ul{list-style:none;display:flex;flex-direction:column;gap:9px}
footer a{color:var(--stone-dark);text-decoration:none;font-size:.92rem}
footer a:hover{color:var(--brass-bright)}
footer .brandline{font-family:'Anton';text-transform:uppercase;color:#fff;font-size:1.5rem}
footer .brandline b{color:var(--brass)}
footer .tag{color:var(--brass-bright);font-weight:700;text-transform:uppercase;letter-spacing:1px;font-size:.8rem;margin-top:8px}
.fbar{border-top:1px solid #221c12;margin-top:44px;padding-top:22px;font-size:.82rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
@media(max-width:860px){.fgrid{grid-template-columns:1fr 1fr}}

/* MOTION */
.reveal{opacity:0;transform:translateY(24px)}
.reveal.in{opacity:1;transform:none;transition:opacity .6s ease, transform .6s cubic-bezier(.2,.7,.2,1)}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1!important;transform:none!important;transition:none!important}}

/* ============ SONIC BOOM (Stage 3.5 — conversion layer) ============ */
/* Hero trust badge row */
.hero-trust{display:flex;flex-wrap:wrap;gap:18px;margin-top:24px;padding-top:20px;border-top:1px solid rgba(217,207,188,.18)}
.hero-trust .ht{display:flex;align-items:center;gap:8px;font-size:.84rem;color:var(--cream-text);font-weight:600}
.hero-trust .ht i{color:var(--brass-bright);font-size:1.1rem}
.hero-trust .stars{color:var(--brass-bright);letter-spacing:1px}

/* Early logo proof band */
.proofband{background:var(--parchment);padding:30px 0 14px}
.proofband .lbl{text-align:center;font-size:.74rem;letter-spacing:1.6px;text-transform:uppercase;color:var(--stone);font-weight:700;margin-bottom:18px}
.proofband .strip{display:flex;flex-wrap:wrap;gap:10px 38px;align-items:center;justify-content:center}
.proofband .strip span{font-family:'Anton';text-transform:uppercase;color:var(--stone);opacity:.55;font-size:1.05rem;letter-spacing:.5px}

/* Featured case study */
.featured-case{background:linear-gradient(135deg,#241d12,#15120d);border:1px solid #3a2f1d;border-left:5px solid var(--brass);border-radius:16px;padding:34px;margin-top:30px;display:grid;grid-template-columns:1.3fr 1fr;gap:30px;align-items:center}
.featured-case .tag{font-size:.74rem;letter-spacing:1.5px;text-transform:uppercase;color:var(--brass-bright);font-weight:700}
.featured-case h3{color:#fff;font-size:1.5rem;margin:6px 0 10px}
.featured-case p{color:var(--stone-dark);font-size:.98rem}
.featured-case .ba{display:flex;gap:26px;margin-top:18px}
.featured-case .ba .b{font-family:'Anton';font-size:2.2rem;color:var(--brass-bright);line-height:1}
.featured-case .ba .b small{display:block;font-family:'Archivo';font-size:.72rem;font-weight:600;color:var(--stone-dark);text-transform:uppercase;letter-spacing:.5px;margin-top:4px}
.featured-case .arrow{color:var(--brass);font-size:1.6rem;align-self:center}
@media(max-width:780px){.featured-case{grid-template-columns:1fr}}

/* Testimonial avatars */
.case .person{display:flex;align-items:center;gap:12px;margin-top:16px}
.case .avatar{width:42px;height:42px;border-radius:50%;background:linear-gradient(135deg,var(--brass),#8c6622);display:flex;align-items:center;justify-content:center;font-family:'Anton';color:#1a1308;font-size:1rem;flex-shrink:0}
.case .person .who{margin:0;color:var(--brass-bright)}
.case .person .res{margin:0}

/* Lead form (final ACTION) */
.leadform{max-width:560px;margin:30px auto 0;background:var(--parchment-2);border:1px solid #e7dcc8;border-radius:16px;padding:30px;text-align:left;box-shadow:0 30px 70px rgba(0,0,0,.5)}
.leadform .progress{display:flex;gap:6px;margin-bottom:20px}
.leadform .progress .seg{height:5px;flex:1;border-radius:3px;background:var(--sand)}
.leadform .progress .seg.on{background:var(--brass)}
.leadform .step{display:none}
.leadform .step.active{display:block;animation:lfin .35s ease}
@keyframes lfin{from{opacity:0;transform:translateX(12px)}to{opacity:1;transform:none}}
.leadform label{display:block;font-size:.78rem;font-weight:700;text-transform:uppercase;letter-spacing:.5px;color:var(--espresso);margin:0 0 6px}
.leadform .q{font-family:'Archivo';font-weight:800;color:var(--espresso);font-size:1.15rem;margin-bottom:14px}
.leadform input,.leadform select{width:100%;padding:13px 14px;border:1.5px solid var(--sand);border-radius:8px;font-family:'Archivo';font-size:1rem;color:var(--espresso);background:#fff;margin-bottom:14px}
.leadform input:focus,.leadform select:focus{outline:none;border-color:var(--brass)}
.leadform .opts{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:14px}
.leadform .opt{padding:13px;border:1.5px solid var(--sand);border-radius:8px;background:#fff;cursor:pointer;font-weight:600;font-size:.92rem;text-align:center;color:var(--espresso);transition:all .15s}
.leadform .opt:hover{border-color:var(--brass)}
.leadform .opt.sel{border-color:var(--brass);background:rgba(184,134,47,.1)}
.leadform .row2{display:flex;gap:12px}
.leadform .row2>*{flex:1}
.leadform .formnav{display:flex;justify-content:space-between;align-items:center;margin-top:6px}
.leadform .back{background:none;border:0;color:var(--stone);font-weight:600;cursor:pointer;font-size:.9rem}
.leadform .closer{text-align:center;color:var(--stone);font-size:.8rem;margin-top:14px}
.leadform .done{text-align:center;padding:20px 0}
.leadform .done i{color:var(--success,#3F7D52);font-size:3rem}
.leadform .done h3{color:var(--espresso);margin:10px 0 6px}
.leadform .done p{color:var(--stone)}

/* Mobile sticky click-to-call bar */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:80;display:none;grid-template-columns:1fr 1fr;gap:1px;background:#0d0b07;box-shadow:0 -6px 24px rgba(0,0,0,.4)}
.sticky-cta a{display:flex;align-items:center;justify-content:center;gap:8px;padding:15px 8px;font-family:'Archivo';font-weight:800;text-transform:uppercase;letter-spacing:.5px;font-size:.9rem;text-decoration:none}
.sticky-cta .call{background:var(--asphalt-3);color:#fff}
.sticky-cta .plan{background:var(--brass);color:#15120d}
.sticky-cta i{font-size:1.2rem}
@media(max-width:860px){.sticky-cta{display:grid}body{padding-bottom:54px}}

/* ============ SERVICE PAGE TEMPLATE (Stage 4) ============ */
.svc-hero{position:relative;background:var(--asphalt);color:var(--cream-text);overflow:hidden;border-bottom:4px solid var(--brass)}
.svc-hero .bg{position:absolute;inset:0;z-index:0}
.svc-hero .bg img{width:100%;height:100%;object-fit:cover;opacity:.35}
.svc-hero .bg::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(21,18,13,.96),rgba(21,18,13,.6))}
.svc-hero .inner{position:relative;z-index:2;padding:84px 0 72px;max-width:760px}
.svc-hero .display{color:#fff;font-size:clamp(2.6rem,6vw,4.6rem)}
.svc-hero .display .brass{color:var(--brass-bright)}
.svc-hero p.sub{color:var(--cream-text);font-size:1.15rem;opacity:.92;margin:20px 0 0;max-width:56ch}
.svc-hero .cta-row{margin-top:28px;display:flex;gap:12px;flex-wrap:wrap}
.svc-method{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:42px}
.svc-step{background:var(--parchment-2);border:1px solid var(--sand);border-radius:14px;padding:26px;position:relative}
.svc-step .n{position:absolute;top:16px;right:20px;font-family:'Anton';font-size:2.4rem;color:var(--sand)}
.svc-step .ic{width:50px;height:50px;border-radius:11px;background:var(--asphalt);color:var(--brass);display:flex;align-items:center;justify-content:center;font-size:24px;margin-bottom:14px}
.svc-step h3{font-size:1.1rem;margin-bottom:6px}
.svc-step p{color:var(--stone);font-size:.92rem}
@media(max-width:860px){.svc-method{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.svc-method{grid-template-columns:1fr}}
.faq{margin-top:36px;max-width:820px}
.faq details{border:1px solid var(--sand);border-radius:10px;background:var(--parchment-2);margin-bottom:12px;overflow:hidden}
.faq summary{cursor:pointer;padding:18px 22px;font-weight:700;color:var(--espresso);list-style:none;display:flex;justify-content:space-between;align-items:center;gap:12px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:'Anton';color:var(--brass);font-size:1.4rem;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{padding:0 22px 20px;color:var(--stone);margin:0}
.svc-breadcrumb{font-size:.82rem;color:var(--stone-dark);padding:14px 0 0}
.svc-breadcrumb a{color:var(--stone-dark);text-decoration:none}
.svc-breadcrumb a:hover{color:var(--brass-bright)}

/* ============ SERVICE: Search Everywhere pillars + includes + AI bridge ============ */
.pillars-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:42px}
.pillar{background:var(--parchment-2);border:1px solid var(--sand);border-top:4px solid var(--brass);border-radius:14px;padding:30px 26px;transition:transform .18s ease,box-shadow .18s ease}
.pillar:hover{transform:translateY(-4px);box-shadow:0 18px 44px rgba(42,36,26,.12)}
.pillar .ic{width:56px;height:56px;border-radius:12px;background:var(--asphalt);color:var(--brass);display:flex;align-items:center;justify-content:center;font-size:28px;margin-bottom:16px}
.pillar h3{font-size:1.3rem;margin-bottom:8px}
.pillar>p{color:var(--stone);font-size:.95rem}
.pillar ul{list-style:none;margin-top:16px;display:flex;flex-direction:column;gap:9px}
.pillar li{display:flex;gap:9px;align-items:flex-start;font-size:.9rem;color:var(--espresso)}
.pillar li i{color:var(--brass);margin-top:3px;flex-shrink:0}
@media(max-width:900px){.pillars-grid{grid-template-columns:1fr}}

.includes-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px 30px;margin-top:38px}
.inc{display:flex;gap:14px;align-items:flex-start}
.inc i{color:var(--brass);font-size:1.5rem;margin-top:2px;flex-shrink:0}
.inc h3{font-size:1.05rem;margin-bottom:3px}
.inc p{color:var(--stone);font-size:.92rem}
@media(max-width:760px){.includes-grid{grid-template-columns:1fr}}

.ai-bridge{background:linear-gradient(135deg,#241d12,#15120d);border:1px solid #3a2f1d;border-left:5px solid var(--brass);border-radius:16px;padding:36px;display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center}
.ai-bridge .sparkle{font-size:2rem;color:var(--brass-bright);margin-bottom:8px}
.ai-bridge h3{color:#fff;font-size:1.5rem;margin-bottom:10px}
.ai-bridge p{color:var(--stone-dark);font-size:.98rem;max-width:62ch}
.ai-bridge .btn{white-space:nowrap}
@media(max-width:780px){.ai-bridge{grid-template-columns:1fr}}

/* ============ SHARED AI CONVERSION BLOCK ============ */
.aiconv-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:38px}
.aiconv{background:var(--asphalt-2);border:1px solid #332b1f;border-top:4px solid var(--brass);border-radius:14px;padding:26px 22px;transition:transform .18s ease,box-shadow .18s ease}
.aiconv:hover{transform:translateY(-4px);box-shadow:0 16px 40px rgba(0,0,0,.4)}
.aiconv .ic{width:52px;height:52px;border-radius:11px;background:linear-gradient(135deg,var(--brass),#8c6622);color:#1a1308;display:flex;align-items:center;justify-content:center;font-size:25px;margin-bottom:14px}
.aiconv h3{color:#fff;font-size:1.12rem;margin-bottom:6px}
.aiconv p{color:var(--stone-dark);font-size:.9rem}
@media(max-width:900px){.aiconv-grid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.aiconv-grid{grid-template-columns:1fr}}

/* ============ "Also known as" descriptor pills (service hero) ============ */
.aka-row{display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin-top:22px}
.aka-lbl{font-size:.78rem;text-transform:uppercase;letter-spacing:1px;color:var(--stone-dark);font-weight:600}
.aka-pill{display:inline-block;padding:7px 14px;border:1px solid var(--brass);border-radius:999px;color:var(--brass-bright);font-size:.82rem;font-weight:600;background:rgba(184,134,47,.08)}

/* ============ LEGAL BODY ============ */
.legal-body h2{font-family:'Archivo';font-weight:800;font-size:1.4rem;margin:34px 0 12px;color:var(--espresso)}
.legal-body p{margin-bottom:14px;color:var(--espresso)}
.legal-body ul{margin:0 0 18px 22px;color:var(--espresso)}
.legal-body li{margin-bottom:8px}
.legal-body a{color:var(--brass);font-weight:600}
.legal-body em{color:var(--stone)}

/* ============ COMPANY: pricing + contact ============ */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:42px;align-items:stretch}
.ptier{background:var(--parchment-2);border:1px solid var(--sand);border-radius:16px;padding:32px 26px;display:flex;flex-direction:column;position:relative}
.ptier.pop{border:2px solid var(--brass);box-shadow:0 24px 60px rgba(184,134,47,.18);transform:translateY(-6px)}
.pbadge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--brass);color:#15120d;font-weight:800;text-transform:uppercase;letter-spacing:.5px;font-size:.72rem;padding:5px 14px;border-radius:999px}
.pname{font-family:'Anton';text-transform:uppercase;font-size:1.5rem;color:var(--espresso)}
.pprice{font-family:'Anton';font-size:2.8rem;color:var(--brass);line-height:1;margin:8px 0 2px}
.pprice span{font-family:'Archivo';font-size:1rem;color:var(--stone);font-weight:600}
.pbest{font-size:.85rem;color:var(--stone);margin-bottom:18px}
.ptier ul{list-style:none;display:flex;flex-direction:column;gap:10px;margin-bottom:24px;flex:1}
.ptier li{display:flex;gap:9px;align-items:flex-start;font-size:.92rem;color:var(--espresso)}
.ptier li i{color:var(--brass);margin-top:3px;flex-shrink:0}
.ptier .btn{width:100%;justify-content:center}
@media(max-width:860px){.pricing-grid{grid-template-columns:1fr;max-width:420px;margin-inline:auto}.ptier.pop{transform:none}}

.contact-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:46px;align-items:start}
.contact-info{background:var(--asphalt);color:var(--cream-text);border-radius:16px;padding:32px;border:1px solid #332b1f}
.contact-info h3{color:#fff;font-family:'Archivo';font-weight:800;margin-bottom:18px}
.ci-row{display:flex;align-items:center;gap:14px;padding:14px 0;border-bottom:1px solid #2c2417;text-decoration:none;color:var(--cream-text)}
.ci-row i{color:var(--brass);font-size:1.5rem}
.ci-row b{display:block;color:#fff}
.ci-row small{color:var(--stone-dark)}
.ci-trust{margin-top:18px;font-size:.85rem;color:var(--stone-dark)}
.ci-trust .stars{color:var(--brass-bright);letter-spacing:1px}
.contact-grid .leadform{box-shadow:none;margin-top:24px}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr}}

/* ============ Proof band logos + aspirational wall + guarantee band ============ */
.proofband .strip span{font-family:'Anton';text-transform:uppercase;color:var(--stone);opacity:.55;font-size:1.05rem;letter-spacing:.5px}
.proofband .stack-logo{height:26px;width:auto;opacity:.6;filter:grayscale(1)}
.logowall.aspirational{display:grid;grid-template-columns:repeat(6,1fr);gap:14px;margin-top:36px}
.logowall.aspirational .slot{aspect-ratio:2/1;border:2px dashed var(--sand);border-radius:12px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:6px;color:var(--stone);background:var(--parchment-2);transition:border-color .18s,color .18s}
.logowall.aspirational .slot:hover{border-color:var(--brass);color:var(--brass)}
.logowall.aspirational .slot i{font-size:1.4rem}
.logowall.aspirational .slot span{font-size:.72rem;text-transform:uppercase;letter-spacing:1px;font-weight:700}
@media(max-width:760px){.logowall.aspirational{grid-template-columns:repeat(3,1fr)}}
.guarantee-band{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 34px;margin-top:38px;padding-top:28px;border-top:1px solid var(--sand)}
.guarantee-band span{display:flex;align-items:center;gap:9px;font-family:'Archivo';font-weight:700;text-transform:uppercase;letter-spacing:.5px;font-size:.85rem;color:var(--espresso)}
.guarantee-band i{color:var(--brass);font-size:1.2rem}

/* ============ CONTENT HUB: article + guides ============ */
.article-body .article-intro{font-size:1.2rem;color:var(--espresso);line-height:1.7;margin-bottom:8px;font-weight:500}
.article-body h2{font-family:'Archivo';font-weight:800;font-size:1.5rem;margin:34px 0 12px;color:var(--espresso)}
.article-body p{margin-bottom:16px;color:var(--espresso);font-size:1.05rem;line-height:1.75}
.article-body ul{margin:0 0 18px 22px}.article-body li{margin-bottom:9px;color:var(--espresso)}
.article-related{margin-top:40px;padding-top:28px;border-top:1px solid var(--sand)}
.related-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:16px}
.related-links a{display:inline-flex;align-items:center;gap:7px;padding:9px 16px;border:1px solid var(--brass);border-radius:999px;color:var(--brass);font-weight:600;font-size:.9rem;text-decoration:none;background:rgba(184,134,47,.06)}
.related-links a:hover{background:var(--brass);color:#15120d}
.guide-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px}
.guide-card{display:flex;flex-direction:column;background:var(--parchment-2);border:1px solid var(--sand);border-radius:14px;overflow:hidden;text-decoration:none;transition:transform .18s,box-shadow .18s}
.guide-card:hover{transform:translateY(-5px);box-shadow:0 20px 50px rgba(42,36,26,.14)}
.gc-img{height:160px;background-size:cover;background-position:center}
.gc-body{padding:22px;display:flex;flex-direction:column;flex:1}
.gc-cat{font-size:.72rem;text-transform:uppercase;letter-spacing:1px;color:var(--brass);font-weight:700;margin-bottom:8px}
.guide-card h3{font-size:1.15rem;color:var(--espresso);margin-bottom:8px;line-height:1.25}
.guide-card p{color:var(--stone);font-size:.92rem;flex:1}
.gc-link{margin-top:14px;color:var(--brass);font-weight:700;font-size:.9rem;display:inline-flex;align-items:center;gap:6px}
@media(max-width:860px){.guide-grid{grid-template-columns:1fr}}

/* Fix: lift hero content (incl. breadcrumb) above the .bg overlay */
.svc-hero .wrap{position:relative;z-index:2}
.svc-breadcrumb a:hover{color:var(--brass-bright)}

/* Featured / Pinned badges on blog cards */
.gc-img{position:relative}
.gc-badge{position:absolute;top:12px;left:12px;display:inline-flex;align-items:center;gap:5px;background:var(--asphalt);color:var(--brass-bright);font-size:.7rem;font-weight:800;text-transform:uppercase;letter-spacing:.5px;padding:5px 11px;border-radius:999px;border:1px solid var(--brass)}
.gc-badge.feat{background:var(--brass);color:#15120d;border-color:var(--brass)}
.gc-badge i{font-size:.85rem}

/* Brand logo (SVG) */
.logo{display:inline-flex;align-items:center;line-height:0}
.brand-logo{display:block;width:auto}
footer .brandline{line-height:0;margin-bottom:6px}
footer .brandline .brand-logo{height:42px}

/* roofing-type cards are now links */
a.type{text-decoration:none;color:inherit;display:block}

/* definitional deck line (location market section) */
.def-line{font-family:'Archivo';font-weight:700;font-size:1.2rem;line-height:1.45;color:var(--espresso);margin:14px 0 18px;max-width:62ch}